Global

Sector marketing essentials for tourism, hospitality and non-profit outreach teams

A ready-made course you customise for your organisation, with a live session deck and two surveys. You only add the 10 details that are specific to your organisation.

See the live deckSee the full outline
Try the coursePreview the survey
Length
35 min
Lessons
6 lessons
Frequency
At onboarding for sector marketers
Last reviewed
21 Oct 2026
Choosing channels on a real budget
What would you do?

The Linden Community Trust has a small budget and five weeks for a winter appeal

Try it: this is one of 17 interactive activities in the course.

What's included

Three pieces that work together

Copy once, get everything. Learners prepare on their own, you answer questions live, and the surveys tell you what stuck.

Self-paced course

Short lessons with real workplace scenarios, not walls of text.

  • 6 lessons, about 35 minutes
  • Scenario, sorting activity, flashcards, process and quizzes

Live session deck

An AhaSlides presentation to run after the course, in person or online.

  • 10 slides
  • Quiz, word cloud, poll, ranking slides
  • A closing slide for your contacts

Two surveys

Find out what landed, and whether people use it on the job.

  • Post-course feedback, about 2 minutes
  • 30-day check-in
  • Anonymous by default
  • Results feed your next refresher

Learning objectives

At the end of this course, learners can

Each objective and the lesson that covers it.

IDObjectiveSourceWhere it's covered
TO 284.0Achieve ≥ 80% on the final assessment-Whole course
SO 284.1Explain how marketing for a destination, a venue and a cause differs from product marketing, including who pays and who benefitsBest practiceWhole course
SO 284.2Segment visitors, guests, donors or supporters by need and behaviour, not only by demographicsBest practiceWhole course
SO 284.3Write a one-line positioning statement for a destination, venue or cause that fits the audience and the organisation's purpose + your infoBest practiceWhole course
SO 284.4Choose and rank channels for a given audience, season and budgetBest practiceWhole course
SO 284.5Sort campaign measures into reach, engagement and outcome, and report them honestly to funders and stakeholders + your infoBest practiceWhole course

Your part: what a template can't do for you

  • Your workplace details: fill in the 10 highlighted fields so the course describes your own policies, contacts and locations.
  • Records: record completion in your own LMS or record system.

Course outline

6 lessons, about 35 minutes

Minutes per lesson are an estimate, shared out by page count.

ContentInteractiveVideoYou customise
1

Why sector marketing is not product marketing

3 pages

7 min
Before you beginNoteList
Two teams, one quiet JanuaryTextImage
Who is your customer?ChecklistKey factQuiz
2

Visitors, guests, donors and supporters: who are they?

3 pages

6 min
Four ways to segmentTabs
Pick the segmentSorting activity
CheckFlashcardsMatching quiz
3

A clear story for your place, venue or cause

3 pages

6 min
The positioning lineProcess
Good line or vague line?Flashcards
CheckQuizNote
4

Choosing channels on a real budget

3 pages

6 min
Channel menuAccordion
Rank the channelsScenario
CheckMulti-select quiz
5

Grey areas that sector teams meet

3 pages

6 min
Judgement callsScenario
Honest promotionScenario
Sort itSorting activityMatching quiz
6

Plan, measure, report, and ask for help

2 pages

4 min
Your next stepsProcessYour infoYour infoYour infoNote
PracticeQuizKey factNoteButtonYour info

Live deck and surveys

10 slides to run live, two surveys to close the loop

Pink slides are interactive. Both surveys are anonymous; pink questions are written for this course.

ContentTitle, agenda, "for anyone who markets a place, a venue or a cause
Word cloudIn one word, what makes your audience choose you?
PollWhich describes your main audience today?
ContentThree differences between sector and product marketing (several audiences, mission or place before profit, seasonal or appeal peaks); four ways to segment
QuizWhich is an outcome measure for a winter appeal? Likes on a post · People who saw the post · Funds raised towards the target ✔ · Posts published
QuizSmall budget, five weeks, past supporters on file. You first… (Email past supporters and ask a partner business to share ✔; buy broad paid reach; post daily on every platform; redesign the logo)
RankingRank these channels for a charity appeal on a small budget
ScaleHow confident are you choosing which audience to target first?
Open-ended / Q&AOne campaign decision you are stuck on
Content · customiseClosing {{HELP_CONTACT}}, {{SURVEY_2_URL}}, {{COURSE_URL}}
Post-course feedback: 11 questions, about 2 min
  1. Overall rating 5 stars
  2. Relevant, realistic, right length, helpful activities agree/disagree grid
  3. What was most useful? multi-select
  4. Confidence before this course, and now 1-5 scale
  5. Which part is still unclear? multiple choice
  6. How confident are you sorting results into reach, engagement and outcome? 1-5 scale
  7. Which should the refresher focus on? ranking
  8. I feel able to say when a campaign claim or image does not feel right. 1-5 scale
  9. One thing we should change or add open text
  10. Would you recommend this course? NPS
30-day check-in
  1. Have you used what you learned since the course? multiple choice
  2. How confident are you today? Compare with day 1 1-5 scale
  3. Do you know where to find the audience and brand guidance? yes / no / not sure
  4. A moment where the training helped, or where you weren't sure open text
  5. Which topics should the next refresher focus on? ranking

Results show whether people use the training on the job, not just whether they finished it.

Make it yours

10 fields to fill in, and you're ready

Everything else is done. These are the details only your organisation knows; each one is highlighted inside the course.

  • Help contact{{HELP_CONTACT}}
  • Policy link{{POLICY_LINK}}
  • Escalation route{{ESCALATION_ROUTE}}
  • The organisation's purpose, mission or destination vision{{MISSION_OR_PURPOSE_STATEMENT}}
  • Next course link{{NEXT_COURSE_LINK}}
  • LMS or record system{{LMS_OR_RECORD_SYSTEM}}
Show all 10 fields
  • Survey 1 URL{{SURVEY_1_URL}}
  • Survey 2 URL{{SURVEY_2_URL}}
  • Course URL{{COURSE_URL}}
  • Live session URL{{LIVE_SESSION_URL}}

FAQ

Common questions

Can I run sector marketing essentials for tourism, hospitality and non-profit outreach teams training online?

Yes. The course is self-paced and online, and the live deck lets you add a live session in the room or online.

How often is this training needed?

At onboarding for sector marketers, before a seasonal campaign planning round, and when a team takes on a new audience or funding source.

Who needs this training?

Marketers in destination organisations, hotels, food service, charities and membership associations, including non-profit outreach and fundraising teams; run by L&D with marketing, communications and fundraising or partnerships teams.

What records should I keep?

Record completion in your own LMS or record system, so you can show who finished the course and when.

Can I edit the content?

Yes, everything. Change the wording, swap scenarios for ones from your workplace, add your logo, or remove parts that don't apply.

Related templates

Often taught together

All Marketing operations templates →
Global

Running marketing automation platforms: Lead nurturing, data hygiene and campaign operations in practice

Marketing operations and CRM specialists · Marketing operations

40 min
Global

Channel management and retail merchandising standards for trade marketing and field sales teams

Trade marketers · Marketing operations

40 min
Last reviewed: 21 October 2026Templates are a starting point, not legal advice.

Ready to run it?

Open the live deck to see how the session runs alongside the course and both surveys.

See the live deck