Global

Content marketing and editorial calendar planning for brand and blog teams

A ready-made course you customise for your organisation, with a live session deck and two surveys. You only add the 11 details that are specific to your organisation.

See the live deckSee the full outline
Try the coursePreview the survey
Length
40 min
Lessons
6 lessons
Frequency
At onboarding for content staff
Last reviewed
21 Oct 2026
Building an editorial calendar
What would you do?

A four-week calendar has ten promotional posts, no customer stories and two clashes on one day

Try it: this is one of 17 interactive activities in the course.

What's included

Three pieces that work together

Copy once, get everything. Learners prepare on their own, you answer questions live, and the surveys tell you what stuck.

Self-paced course

Short lessons with real workplace scenarios, not walls of text.

  • 6 lessons, about 40 minutes
  • Sorting activity, flashcards, process, scenario and quizzes

Live session deck

An AhaSlides presentation to run after the course, in person or online.

  • 10 slides
  • Quiz, word cloud, poll, ranking slides
  • A closing slide for your contacts

Two surveys

Find out what landed, and whether people use it on the job.

  • Post-course feedback, about 2 minutes
  • 30-day check-in
  • Anonymous by default
  • Results feed your next refresher

Learning objectives

At the end of this course, learners can

Each objective and the lesson that covers it.

IDObjectiveSourceWhere it's covered
TO 287.0Achieve ≥ 80% on the final assessment-Whole course
SO 287.1Link content to a business goal, an audience and a funnel stageBest practiceWhole course
SO 287.2Match formats and channels to audience stage and team capacityBest practiceWhole course
SO 287.3Keep one brand voice across platforms while adapting the formatBest practiceWhole course
SO 287.4Build a four-week editorial calendar with themes, cadence, owners and a capacity check + your infoBest practiceWhole course
SO 287.5Run a simple approval workflow and judge content by the measure that fits its goal + your infoBest practiceWhole course

Your part: what a template can't do for you

  • Your workplace details: fill in the 11 highlighted fields so the course describes your own policies, contacts and locations.
  • Records: record completion in your own LMS or record system.

Course outline

6 lessons, about 40 minutes

Minutes per lesson are an estimate, shared out by page count.

ContentInteractiveVideoYou customise
1

Content is a plan, not a pile

3 pages

7 min
Before you beginNoteList
The Monday meetingTextImage
Why are we publishing this?ChecklistKey factQuiz
2

Strategy: goals, audiences and the funnel

3 pages

7 min
Funnel stagesTabs
Match the formatSorting activity
CheckFlashcardsMatching quiz
3

Storytelling and one voice across platforms

3 pages

7 min
A simple story shapeProcess
Same message, three platformsFlashcards
CheckQuizNote
4

Building an editorial calendar

3 pages

7 min
What goes in a calendarAccordion
Fix the calendarScenario
Capacity checkChecklistMulti-select quiz
5

Workflow, approvals, sensitive moments and measures

3 pages

7 min
A simple workflowTimeline
Planned post, sensitive newsScenario
Match the measureSorting activityMatching quiz
6

Plan four weeks and ask for help

2 pages

5 min
Your next stepsProcessYour infoYour infoYour infoYour info
PracticeQuizKey factNoteButtonYour info

Live deck and surveys

10 slides to run live, two surveys to close the loop

Pink slides are interactive. Both surveys are anonymous; pink questions are written for this course.

ContentTitle, agenda, "bring a real idea you are thinking of publishing
Word cloudWhat gets in the way of your content plan?
PollHow do you plan content today?
ContentAudience, goal, funnel stage, owner: the four questions for every piece; the calendar columns
QuizA piece for people comparing options belongs in… (Consideration ✔; Awareness; Decision; After purchase)
QuizA cheerful post is scheduled for the day of a serious local tragedy. You… (Pause scheduled posts, check with the lead ✔; leave it; delete it silently; add a joke)
RankingRank these three ideas for next week given one writer and no designer
ScaleHow confident are you balancing a four-week calendar?
Open-ended / Q&AA calendar problem you want help with
Content · customiseClosing {{HELP_CONTACT}}, {{SURVEY_2_URL}}, {{COURSE_URL}}
Post-course feedback: 11 questions, about 2 min
  1. Overall rating 5 stars
  2. Relevant, realistic, right length, helpful activities agree/disagree grid
  3. What was most useful? multi-select
  4. Confidence before this course, and now 1-5 scale
  5. Which part is still unclear? multiple choice
  6. How confident are you matching a measure to a content goal? 1-5 scale
  7. Which should the refresher focus on? ranking
  8. I feel able to say no to a content request when capacity is full. 1-5 scale
  9. One thing we should change or add open text
  10. Would you recommend this course? NPS
30-day check-in
  1. Have you used what you learned since the course? multiple choice
  2. How confident are you today? Compare with day 1 1-5 scale
  3. Do you know where to find the brand voice and approval guidance? yes / no / not sure
  4. A moment where the training helped, or where you weren't sure open text
  5. Which topics should the next refresher focus on? ranking

Results show whether people use the training on the job, not just whether they finished it.

Make it yours

11 fields to fill in, and you're ready

Everything else is done. These are the details only your organisation knows; each one is highlighted inside the course.

  • Help contact{{HELP_CONTACT}}
  • Policy link{{POLICY_LINK}}
  • Escalation route{{ESCALATION_ROUTE}}
  • The brand voice and style guidance, with image and music permissions{{BRAND_VOICE_LINK}}
  • Who approves content and by when{{CONTENT_APPROVAL_ROUTE}}
  • Next course link{{NEXT_COURSE_LINK}}
Show all 11 fields
  • LMS or record system{{LMS_OR_RECORD_SYSTEM}}
  • Survey 1 URL{{SURVEY_1_URL}}
  • Survey 2 URL{{SURVEY_2_URL}}
  • Course URL{{COURSE_URL}}
  • Live session URL{{LIVE_SESSION_URL}}

FAQ

Common questions

Can I run content marketing and editorial calendar planning for brand and blog teams training online?

Yes. The course is self-paced and online, and the live deck lets you add a live session in the room or online.

How often is this training needed?

At onboarding for content staff, at the start of each quarterly planning cycle, and when a team takes on a new channel.

Who needs this training?

Content marketers, editors, and blog and brand team members; variant for social media and video content teams; run by L&D with marketing, brand and communications teams.

What records should I keep?

Record completion in your own LMS or record system, so you can show who finished the course and when.

Can I edit the content?

Yes, everything. Change the wording, swap scenarios for ones from your workplace, add your logo, or remove parts that don't apply.

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Last reviewed: 21 October 2026Templates are a starting point, not legal advice.

Ready to run it?

Open the live deck to see how the session runs alongside the course and both surveys.

See the live deck