Global

Planning, producing and measuring social media content that builds community and delivers results

A ready-made course you customise for your organisation, with a live session deck and two surveys. You only add the 11 details that are specific to your organisation.

See the live deckSee the full outline
Try the coursePreview the survey
Length
40 min
Lessons
6 lessons
Frequency
At onboarding for social and content roles
Last reviewed
21 Oct 2026
Community and grey areas
What would you do?

A customer posts a public comment saying a delivery was late and the team ignored them

Try it: this is one of 17 interactive activities in the course.

What's included

Three pieces that work together

Copy once, get everything. Learners prepare on their own, you answer questions live, and the surveys tell you what stuck.

Self-paced course

Short lessons with real workplace scenarios, not walls of text.

  • 6 lessons, about 40 minutes
  • Scenario, process, sorting activity, timeline and quizzes

Live session deck

An AhaSlides presentation to run after the course, in person or online.

  • 10 slides
  • Quiz, poll, ranking, scale slides
  • A closing slide for your contacts

Two surveys

Find out what landed, and whether people use it on the job.

  • Post-course feedback, about 2 minutes
  • 30-day check-in
  • Anonymous by default
  • Results feed your next refresher

Learning objectives

At the end of this course, learners can

Each objective and the lesson that covers it.

IDObjectiveSourceWhere it's covered
TO 273.0Achieve ≥ 80% on the final assessment-Whole course
SO 273.1Set a social goal that links to a business aim and match it to a platform and audienceBest practice (goal-audience-channel planning)Whole course
SO 273.2Build a month plan around three to five content pillars and a realistic posting rhythm + your infoBest practiceWhole course
SO 273.3Write a strong opening hook and caption for a given audience and formatBest practiceWhole course
SO 273.4Reply to comments, including public criticism, in the organisation's tone and escalate when needed + your infoBest practice; organisation's social media policyWhole course
SO 273.5Choose a metric that fits the goal and describe what to do when it stallsBest practiceWhole course

Your part: what a template can't do for you

  • Your workplace details: fill in the 11 highlighted fields so the course describes your own policies, contacts and locations.
  • Records: record completion in your own LMS or record system.

Course outline

6 lessons, about 40 minutes

Minutes per lesson are an estimate, shared out by page count.

ContentInteractiveVideoYou customise
1

The month of posts that nobody noticed

3 pages

8 min
Before you beginNoteList
Thirty posts, no patternTextImage
Activity is not a planTimelineQuiz
2

Goals, platforms and audiences in brief

3 pages

8 min
Goal, audience, platformTabs
Key termsFlashcards
CheckMatching quiz
3

Planning and producing: a content process

3 pages

8 min
From brief to postProcessYour info
Pick the hookSorting activity
CheckChecklistMulti-select quiz
4

Community and grey areas

3 pages

7 min
The sharp commentScenarioYour info
Trend or trap?Scenario
Sort itSorting activityMatching quiz
5

Measure and apply

3 pages

7 min
Pick the metricAccordion
Followers stalledScenario
Report itProcessYour infoQuiz
6

Final assessment and completion

1 page

2 min
PracticeQuizKey factNoteButtonYour info

Live deck and surveys

10 slides to run live, two surveys to close the loop

Pink slides are interactive. Both surveys are anonymous; pink questions are written for this course.

ContentTitle, agenda, "no analytics background needed
PollHow do we choose what to post today?
ContentThe community we want, in one line (speaker notes: ask the room aloud, then name the community the plan is built for)
Content · customiseGoal, audience, platform, format in one picture; {{POLICY_LINK}}
QuizWhich opener is strongest for an 18-24 audience? "We are thrilled to introduce" · "I tested five lunch boxes so you do not have to" ✔ · "Welcome to our page" · "Happy Monday everyone
QuizFollowers stall, saves and shares rise. First move? Buy followers · Check the goal before judging ✔ · Stop posting · Post on every platform
RankingWhich part of the plan is hardest for us?
ScaleHow confident are you choosing the right metric for a goal?
Open-ended / Q&AA comment we did not know how to answer
Content · customiseClosing {{HELP_CONTACT}}, {{SURVEY_2_URL}}, {{COURSE_URL}}
Post-course feedback: 11 questions, about 2 min
  1. Overall rating 5 stars
  2. Relevant, realistic, right length, helpful activities agree/disagree grid
  3. What was most useful? multi-select
  4. Confidence before this course, and now 1-5 scale
  5. How often do you post? multiple choice
  6. Which metric do you report most? multiple choice
  7. How confident are you replying to public criticism? 1-5 scale
  8. I feel able to say that a planned post is not working. 1-5 scale
  9. One thing we should change or add open text
  10. Would you recommend this course? NPS
30-day check-in
  1. Have you used what you learned since the course? multiple choice
  2. How confident are you today? Compare with day 1 1-5 scale
  3. Do you know where to find the social media guide and approval route? yes / no / not sure
  4. A moment where the training helped, or where you weren't sure open text
  5. Which topics should the next refresher focus on? ranking

Results show whether people use the training on the job, not just whether they finished it.

Make it yours

11 fields to fill in, and you're ready

Everything else is done. These are the details only your organisation knows; each one is highlighted inside the course.

  • Policy link{{POLICY_LINK}}
  • Help contact{{HELP_CONTACT}}
  • Escalation route{{ESCALATION_ROUTE}}
  • Who signs off a post before it goes live{{APPROVAL_ROUTE}}
  • Where monthly social results are shared{{REPORTING_ROUTE}}
  • Next course link{{NEXT_COURSE_LINK}}
Show all 11 fields
  • LMS or record system{{LMS_OR_RECORD_SYSTEM}}
  • Survey 1 URL{{SURVEY_1_URL}}
  • Survey 2 URL{{SURVEY_2_URL}}
  • Course URL{{COURSE_URL}}
  • Live session URL{{LIVE_SESSION_URL}}

FAQ

Common questions

Can I run planning, producing and measuring social media content that builds community and delivers results training online?

Yes. The course is self-paced and online, and the live deck lets you add a live session in the room or online.

How often is this training needed?

At onboarding for social and content roles, before a new quarterly content plan, and when a team changes platform focus.

Who needs this training?

Social media managers, community managers, junior content creators and marketing coordinators; run by L&D with brand, marketing and communications teams.

What records should I keep?

Record completion in your own LMS or record system, so you can show who finished the course and when.

Can I edit the content?

Yes, everything. Change the wording, swap scenarios for ones from your workplace, add your logo, or remove parts that don't apply.

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Ready to run it?

Open the live deck to see how the session runs alongside the course and both surveys.

See the live deck