Global

SEO and search visibility essentials for content and web teams in the AI search era

A ready-made course you customise for your organisation, with a live session deck and two surveys. You only add the 10 details that are specific to your organisation.

See the live deckSee the full outline
Try the coursePreview the survey
Length
40 min
Lessons
6 lessons
Frequency
At onboarding for content and web roles
Last reviewed
21 Oct 2026
Links, authority and the grey areas
What would you do?

An agency emails offering 200 links for a flat fee

Try it: this is one of 17 interactive activities in the course.

What's included

Three pieces that work together

Copy once, get everything. Learners prepare on their own, you answer questions live, and the surveys tell you what stuck.

Self-paced course

Short lessons with real workplace scenarios, not walls of text.

  • 6 lessons, about 40 minutes
  • Tabs, sorting activity, accordion, scenario and quizzes

Live session deck

An AhaSlides presentation to run after the course, in person or online.

  • 10 slides
  • Quiz, poll, scale slides
  • A closing slide for your contacts

Two surveys

Find out what landed, and whether people use it on the job.

  • Post-course feedback, about 2 minutes
  • 30-day check-in
  • Anonymous by default
  • Results feed your next refresher

Learning objectives

At the end of this course, learners can

Each objective and the lesson that covers it.

IDObjectiveSourceWhere it's covered
TO 275.0Achieve ≥ 80% on the final assessment-Whole course
SO 275.1Describe in plain words how search engines find (crawl), store (index) and order (rank) pagesSearch engine published guidance [unverified]; best practiceWhole course
SO 275.2Match a page to the search intent behind a keywordBest practiceWhole course
SO 275.3Apply an on-page checklist to titles, headings, structure and internal linksBest practiceWhole course
SO 275.4Judge links and anchor text, and explain why quality matters more than quantityBest practice; search engine spam guidance [unverified]Whole course
SO 275.5Explain experience, expertise, authoritativeness and trust (E-E-A-T) and how content can be made clear for generative answersSearch quality guidelines published by search engines [unverified]; best practiceWhole course
SO 275.6Prioritise fixes for an underperforming page + your infoBest practiceWhole course

Your part: what a template can't do for you

  • Your workplace details: fill in the 10 highlighted fields so the course describes your own policies, contacts and locations.
  • Records: record completion in your own LMS or record system.

Course outline

6 lessons, about 40 minutes

Minutes per lesson are an estimate, shared out by page count.

ContentInteractiveVideoYou customise
1

The page that deserved to rank

3 pages

8 min
Before you beginNoteList
Strong content, weak resultTextImage
What happenedTimelineQuiz
2

How search works, in brief

3 pages

8 min
Crawl, index, rankProcess
Key termsFlashcards
CheckMatching quiz
3

Intent, keywords and content structure

3 pages

8 min
Four intentsTabs
Sort the keywordsSorting activity
CheckChecklistMulti-select quiz
4

Links, authority and the grey areas

3 pages

7 min
Links as recommendationsAccordion
The link offerScenario
Sort itSorting activityMatching quiz
5

Quality, technical health and generative answers

3 pages

7 min
Quality signalsTabsNoteYour info
Page health and generative visibilityAccordion
PracticeScenarioYour infoQuiz
6

Final assessment and completion

1 page

2 min
PracticeQuizKey factNoteButtonYour info

Live deck and surveys

10 slides to run live, two surveys to close the loop

Pink slides are interactive. Both surveys are anonymous; pink questions are written for this course.

ContentTitle, agenda, "no technical background needed
ContentThe one search word we want people to use before finding us (speaker notes: ask the room aloud, then link it to intent)
PollHow do we pick topics today?
Content · customiseCrawl, index, rank and a generated answer in one picture; {{SEO_REFERENCE_LINK}}
QuizBuy pallet labels online" is which intent? Know · Do ✔ · Compare · Go
QuizBest anchor text for a link to a guide on pallet labels? "Click here" · "Read more" · "pallet labelling guide" ✔ · The bare address
QuizGood content, slow load, vague title. First fix? Buy links · Rewrite the page from scratch · Fix the title and speed ✔ · Change the keyword weekly
ScaleHow confident are you diagnosing why a page underperforms?
Open-ended / Q&AA page of ours that deserves better results
Content · customiseClosing {{HELP_CONTACT}}, {{SURVEY_2_URL}}, {{COURSE_URL}}
Post-course feedback: 11 questions, about 2 min
  1. Overall rating 5 stars
  2. Relevant, realistic, right length, helpful activities agree/disagree grid
  3. What was most useful? multi-select
  4. Confidence before this course, and now 1-5 scale
  5. How often do you check search rankings or search reports? multiple choice
  6. How confident are you reading a search report? 1-5 scale
  7. Which area do you most need support with? multiple choice
  8. I feel able to say that a page should not be written for a keyword. 1-5 scale
  9. One thing we should change or add open text
  10. Would you recommend this course? NPS
30-day check-in
  1. Have you used what you learned since the course? multiple choice
  2. How confident are you today? Compare with day 1 1-5 scale
  3. Do you know where to find the SEO checklist and reference list? yes / no / not sure
  4. A moment where the training helped, or where you weren't sure open text
  5. Which topics should the next refresher focus on? ranking

Results show whether people use the training on the job, not just whether they finished it.

Make it yours

10 fields to fill in, and you're ready

Everything else is done. These are the details only your organisation knows; each one is highlighted inside the course.

  • Policy link{{POLICY_LINK}}
  • Help contact{{HELP_CONTACT}}
  • The organisation's approved search guidance and checklist{{SEO_REFERENCE_LINK}}
  • Where page performance is reviewed{{ANALYTICS_REPORT_LINK}}
  • Next course link{{NEXT_COURSE_LINK}}
  • LMS or record system{{LMS_OR_RECORD_SYSTEM}}
Show all 10 fields
  • Survey 1 URL{{SURVEY_1_URL}}
  • Survey 2 URL{{SURVEY_2_URL}}
  • Course URL{{COURSE_URL}}
  • Live session URL{{LIVE_SESSION_URL}}

FAQ

Common questions

Can I run SEO and search visibility essentials for content and web teams in the AI search era training online?

Yes. The course is self-paced and online, and the live deck lets you add a live session in the room or online.

How often is this training needed?

At onboarding for content and web roles, before a site relaunch or content refresh, and yearly as search products change.

Who needs this training?

SEO specialists, content writers and web teams, with a variant for new starters needing SEO fundamentals; run by L&D with marketing, content and web development teams.

What records should I keep?

Record completion in your own LMS or record system, so you can show who finished the course and when.

Can I edit the content?

Yes, everything. Change the wording, swap scenarios for ones from your workplace, add your logo, or remove parts that don't apply.

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Last reviewed: 21 October 2026Templates are a starting point, not legal advice.

Ready to run it?

Open the live deck to see how the session runs alongside the course and both surveys.

See the live deck